Complicated issues. Policy challenges. Tough, competitive environments. Vero Public Relations is well-versed in helping clients overcome the odds. We have a history of partnering with clients to deliver the right messages, forming the right relationships and building the right alliances. To overcome challenging situations, we have engaged governments at the highest levels, delivered front page news coverage and created integrated campaigns.

Sharing diverse viewpoints on economic policy.

In 2009, Vietnamese policy makers announced a proposal containing a set of new regulations that would have made wide ranging impacts on thousands of businesses. In the wake of this announcement, international investors enlisted Vero Public Relations to help share their viewpoint and comments on the proposed regulations. The ensuing campaign included development of white papers, round table discussions, economic studies and a public relations effort that included media relations with Vietnamese and international journalists.

Communicating the health and environmental values of soy.

Soy is good for a healthy body and healthy environment. And with a growing world population demanding new sources for protein, soy is among the best solutions to help the world meet its nutritional needs.
In 2008, Solae, the world's leading soy producer called upon Vero Public Relations to showcase the value of soy to people in Thailand and Vietnam. A national grassroots campaign was developed using a clear, simple call to action to further the campaign's mission of increasing soy consumption. In addition to strategizing a media relations campaign, Vero Public Relations also produced a documentary video in which the world's leading nutritionists were interviewed to discuss the soy and to help debunk some of the criticisms lobbed at the soy industry by competitors.

Marketers Decide How, When, Where and Why.

Upon entering a new market, the decision on how to best deploy a limited marketing budget can be a tough one. This is why Texas Instruments hired Vero Public Relations to conduct a full market analysis with the objective of determining the best way to reach their customer base. Vero Public Relations analyzed the best ways to reach engineers with sales messages in local languages with a focus online and in trade news media. The result: A road map for Texas Instruments in Thailand and Vietnam.